Psychology for Social Care Practice Essay

In this assessment I am going to be writing a case study on Rose. Rose is the youngest of five children, she has one sister and three brothers. Rose has been diagnosed with a rare chromosome deletion on her 22nd chromosome, it is called 22q13 deletion syndrome also known as Phelan Mcdermid syndrome after the doctors Katy Phelan and Heather Mcdermid who first discovered this syndrome whilst studying chromosome 22 and the effect that deletions and mutations has on individuals in the early 1990’s the first person diagnosed was in 1996, currently there are only approximately one thousand people around the world diagnosed, and only one hundred approximately in the uk. It is thought to be massively under diagnosed at present. Phelan Mcdermid syndrome affects individuals by causing disabilities in different ways depending on the size of the deletion, where the deletion is on the 22nd chromosome and other genes in that region that are are affected. Phelan Mcdermid syndrome affects the people diagnosed in differing ways mainly it affects the individual’s speech, a majority of those diagnosed with Phelan Mcdermid syndrome are completely non verbal, it affects mobility ranging from a person never being able to walk or learning at a later stage than would be the usual, it also can cause feeding problems and some people affected suffer from seizures. Rose has a smaller deletion and so her disability is on the milder end of the spectrum. Phelan Mcdermid syndrome affects Rose’s speech ability, also her muscles are weaker and she has coordination problems, she is diagnosed with dyspraxia, and has also recently been diagnosed with autism. Phelan Mcdermid syndrome is a genetic cause of autism. In my opinion although it is a genetic disability that Rose has I feel that there are also nature and nurture issues also involved. I think that as Rose has been encouraged to communicate and also speak that this has helped her immensely, where as other parents with children with Phelan Mcdermid syndrome can be to ready to accept that the child might never speak and might not be as encouraging for their child to become independent. There are other factors also involved, the location where Rose lives she has been lucky to have had a lot of time spent on speech therapy,  where as other children living in different locations in the uk and around the world haven’t been as fortunate and so have not been given the same nu rturing that Rose has received both from the local services available but also from her family. Although this is a genetic condition people with this syndrome will still inherit family traits aswell, the hair colour and eye colour for example will be genetically linked to the parents genes. In my opinion although Rose has autism I believe that her being the youngest of five children has been of benefit to her as this has helped with her social skills and for her to be able to share and to take turns, it has benefited her in her being able to be amongst noise and people. If she were perhaps an only child she would have had to have been taught some of these skills which she has been able to learn naturally. Rose is seven years old, she is a pretty little girl with a lovely nature.When Rose was born she appeared to be â€Å"normal† she met all her first milestones, sitting up and walking on time, it was only when she turned two and wasn’t developing her speech that her parents started to worry and took her to the GP who then referred Rose to a paediatrician. The paediatrician took a blood sample which was sent away for testing and the parents were called back to be informed of Rose’s diagnosis just before her third birthday. Due to some chromosome abnormalities being inherited the parents both had blood tests, in this case it was a de novo which means it was not genetically inherited from the the parents. From the age of three Rose started speech therapy, she has also had physiotherapy and occupational health input. Rose attends a mainstream school at the moment and has additional teaching support, she has learning difficulties but is making small steps of progress i n her learning. Rose is behind for her age in her learning by about 3 years in my opinion, she is still struggling with learning to read, write and count. Although Rose has autism she is a friendly and sociable little girl. In my opinion this has been nurtured within her home background as she has the older siblings from whom she has benefited being around, and having four siblings it has been a busy household in terms of Rose being exposed to meeting new people, although as her siblings are all older than her by a number of years Rose is more comfortable around older people than she is within her own peer age groups,  causing Rose to have some difficulties in forming friendships with other children her own age. One of the physiological theories that would apply to Rose would be Maslow’s hierarchy of needs for Rose to be able to develop to her full potential. This would include her basic physiological needs being met, for example Rose will need to have activities incorporated into her day to help build her muscle strength but equally she needs to have plenty of rest so as not to suffer with fatigue. She needs guidance in her safety needs as she is not able to to make safe choices yet for example when it would be safe to cross the road or when it is appropriate and to which adults to show affection, these would be taking care of her psychological and physical safety needs. Also due to Rose having autism she is very keen on having routine and familiarity. Rose needs to be able to be loved and have a sense of belongingness so she is able to learn to trust and to accept people, she needs to be a part of groups and she does this by attending a local dance school and has recently performed in her annual dance show presentation, and as Rose has a large family she has a sense of belonging. Esteem needs are another of Maslow’s hierarchy of needs, these mean that Rose needs to feel respected, she also needs to have self-respect and self-esteem, these are issues that are currently being dealt with at school following a meeting about how to help Rose integrate more with her peers, one of the ideas is that the other children are included with things that Rose likes to do, this will then not make Rose feel like she has to conform to the â€Å"rules† and â€Å"structures† being imposed by the other children but will help the other children integrate with Rose. Rose is having her cognitive needs being met by her having one to one support to help her with her learning by helping her to stay focused and to concentrate on tasks she is given in her class. I feel that Rose just touches into Aesthetic needs as she is autistic she likes to have order and symmetry, she likes to keep her room tidy and also likes to line things like her toy animals into lines. Humanistic psychologist Carl Rogers is another theory which can be applied to Rose as he talks about the healthy person and the unhealthy person, I feel that for Rose to be able to be a healthy person and to be able to be as  fully functioning an individual as she is able to, it is important for Rose to feel accepted for who she is. This means that she is accepted for being who she is without any expectations or conditions placed on her, Rose is loved unconditionally within her family and the whole family accept her for who she is. It is also important for Rose not to become an unhealthy person by altering herself and her behaviour to conform to unrealistic expectations, Rose will over time need a lot of help to be able to cope with and identify her different feelings, she will need positive encouragement to build her self-esteem and her self-worth. When Rose was six she became an Aunty as her older sister had a baby boy, Rose has been very excited by this, she has adapted well to a new member of the family, she then welcomed another nephew into the family only ten months later. Rose has been very accepting of her new nephews and her families involvement in helping her older sister in looking after the two boys. Unfortunately sometimes it can be difficult for Rose to realise that the babies are not able to understand the difference between her toys and theirs and she can become frustrated at this. She is also having to learn how to play with the babies as she is not really used to people younger than herself. Rose is very loving towards the boys and wants to be involved in helping to look after them, she likes to be able to give the older baby his lunch and likes to hold his hand while he is still learning how to walk. Rose has also dealt with bereavement as the first baby her sister was expecting sadly passed away, this was explained to Rose that the baby had gone to heaven and that she is now an Angel. It is difficult to know exactly how Rose feels about this and how much she understands, but she was very upset and if she saw a baby for a while after would refer to the Angel baby that is in heaven and she would tell people about the baby girl. Rose has also dealt with her two older siblings moving out of the family home to set up their own homes, she has been a bit lost at times and has missed having the oldest two at home especially her older sister as she is very attached to her. Due to Rose’s communication difficulties her sister is very good at being able to understand what she is trying to say. Rose now enjoys  going and having a sleep over at her big sisters and it is also encouraging her independence by her being able to stay away from home. It will be be important for Rose’s future for her to be able to continue to have the opportunities available for her to continue to grow as a person.

Minimum Wage and Why We Should Leave It Alone

Can you remember a time when it did not cost over $5. 00 for a â€Å"Value† meal at any fast food chain, or when gas was under $2. 00? It’s hard to remember, isn’t it? The reason for the raise in price of the products you and I purchase on a weekly basis all has to do with the continuing raise of minimum wage. Donald R. Deere says â€Å"There are two ways to think about the minimum wage. The first – but misleading – is how much workers are going to get paid. The second – and correct – is how much people must be able to earn if they are going to get or keep a job. So the minimum wage, which is sometimes characterized as a â€Å"hand up, not a handout† is neither – it is a hurdle that trips up the least skilled. † The continuing demand of more money for less work has forced the United States to raise the minimum wage innumerable times in the last century, Which results in higher prices for the rest of us. Another raise in the minimum wage would, as all the others before it, raise prices for consumers, which would again result in another demand for a raise in the minimum wage. it’s a viscous cycle that must be stopped before it loses control. Not only does a raise in minimum wage result in a raise in the cost of living, it also causes the dismissal of hardworking people who are happy with their current income. When the firing axe starts to fall, seniority often determines who goes and who stays. The more a single employee costs a business an hour, the fewer employees the business can afford to employee an hour. This results in the dismissal of employees to compensate for a raise in labor costs, which creates a smaller staff, which results in slipshod service. Although most reasonable people would rather pay more for better service, the plain fact of the matter is that the service hasn’t really gotten any better. The service is better that it was when there weren’t enough employees so people assume the service itself has gotten better, while the truth is that the service is just as haphazard as before. The laborers are simply replaced because of a need for more employees, more often that not by people who have never worked in those positions before. By having a staff that is constantly fluctuating, the business hurts itself, the service is hurt because the new employees are in need of training, and in the end it is us, the consumers, who feel the real pain. The pain we experience is that of rising costs in the market its that sharp pain we feel every time we reach for our wallet, but it is in no way as painful as the fact that we give bonuses for no reason in the form of raises in the minimum wage. The argument that minimum wage should be raised says people need more money to make a living in a world of ever rising costs. The truth is that they, the people who demand more money, are the ones raising the cost of living. Some would say that the high cost of living is brought about by the devaluation of the dollar and the effects of inflation. Truth be told, inflation is also caused by the flooding of the market with bills printed to pay the high costs of laborers in the market. Laborers who are comprised primarily of teens and the elderly, both of which usually have an alternate for of income either in the for of parents or social security. I offer an alternative to the minimum wage. If people would respect their money and understand the value of the dollar then they would have to learn skills that would promote them in the job Market. The minimum wage could be kept for the handicapped and the disabled, people who for the most part aren’t able to advance themselves in the working world. The most positive thing about the current minimum wage is that it is substantial enough to make teens respect their money, but also low enough to force them to save. George Santayana Once said â€Å"Those who fail to learn from the mistakes of their predecessors are destined to repeat them†. The argument over the minimum wage makes it abhorrently obvious that this statement is true. The time of action is now, before we are forced to start this cycle again.

Project on Cement Essay

Any accomplishment requires the effort of many people and this work is no different. I especially thank Mr. R.K.Gupta; Director of Cii & CITMS, whose support and patience was instrumental in accomplishing this project. I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible. My grateful acknowledgement to all the staff member of Ultra tech Cement limited for their support and cooperation. At last again I want to extent my thanks to all the teachers of Cii & CITMS – Durgapur for giving support and confidence for doing this project. [pic] This ambitious project at ULTRATECH CEMENT under the project title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been carried out under the able guidance of company & institutional experts. The vision or the objective of this project was to identify the Advertising needs. As the growth is a continuous process, so it is also very much important to find out the corners or the areas where the scope for the development is present. The effectiveness of the Advertising was also under the scan during this period where it is observed that the effective Advertising can effectively maximize sales volume & revenue. This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT WORKS is judiciously planned &Divided into four parts. This practical project helped a lot to get the knowledge from all the avenues of the Marketing Management &it is also perceived that it will help the company time to time in its growth process. Introduction T he function of Advertising is to close the gap between the desire performance and the actual job performance. The need for quality Advertising program is on the increase due to the fact that the highly competitive business environment is throwing up new and complex challenges, literally every day. New and complex services are coming into existence, thereby pushing up the need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the same organization or to complete in the market place. [pic] †¢ To identify importance of Advertising in the organization. †¢ To identify the specific Advertising area. †¢ To identify the effectiveness of different types of advertising. †¢ To identify the best methods and techniques for advertising. †¢ The development of Advertising and sales promotion schemes to meet desired goals of organization. ââ€"   Increase in sales volume ââ€"   Maximize profit ââ€"   Developed sales promotion schemes [pic] ↠ Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. ↠ Most of the executives were too busy, thus to obtain the desired & accurate data there was a need to take the prior appointment from them. ↠ 50% of the sample size were not giving the correct feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. ↠ Most of the employees were not confident about the proper management (misuse) of the information provided by them. ↠ They were also often reluctant in identifying the needed information. [pic] TITLE: â€Å"Advertising & promotional strategy† at West Bengal Cement† Works.† Research methodology is the method through which the project has been done. This includes various sources of collecting data. TARGET GROUP: The target group for the survey was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and press releases. SAMPLE SIZE: Out of 38 employees, 35 were taken as a sample for the survey QUESTIONNAIRE The company is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been analyzed in such a way that it can fulfill the objective of the project. FORMAL INTERVIEW: Formal interview has been taken during the non peak office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES INTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS – 2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general manager COMPANY PROFILE Company Name:UltraTech Cement Limited (An Aditya Birla group of company) Industry : Cement manufacturing Type of Company: Public Limited Company Unit Name& Address:West Bengal Cement Works Near EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal Registered Office : UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 Board of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Board of Directors Executive President& Chief Financial Officer Mr. K. C. Birla Chief Manufacturing Officer R.K. Shah Chief Marketing Officer Mr. O. P. Puranmalka Company Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Group’s apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan MILESTONES [pic] 2009 †¢ Grasim’s pulp and fibre division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asia’s Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be conferred â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named â€Å"The Asset Management Company of the Year, India†, by the Hong Kong based magazine, â€Å"The Asset†, in the country awards category of their â€Å"Triple an Investment Performance Awards 2009†. †¢ CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as â€Å"The Mutual Fund House of the Year† in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years. †¢ The Birla Sun Life Equity-Linked FMP won the â€Å"Best Local Currency Structured Product-India† at – Triple an Investment Performance Awards 2009. †¢ The Best â€Å"Onshore Fund House – India Award† by Asian Investor, a Hong Kong based magazine at – Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award recognizes Mrs. Birla’s path breaking work among the poor, more so in India’s villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. †¢ Idea Cellular wins the Economic Times’ â€Å"Emerging Company of the Year Award for 2009†. MILESTONES [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. †¢ The Aditya Birla Group was honored with the India Today Group’s Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Reader’s Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function. MILESTONES [pic] 2007 †¢ Hindalco in a joint venture with Alex USA Inc. Tran Works Information Services announces success of bid to acquire Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. †¢ Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 †¢ Hindalco awarded the CII – Sorabji Green Business Centre â€Å"National Award for Excellence in Water Management 2007†. [pic] 2006 †¢ Indian Rayon re-christened as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum project in Orissa. †¢ The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. †¢ Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development. MILESTONES [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India’s Businessman of the Year – 2003. †¢ Mr. Kumar Mangalam Birla is selected as The Economic Times’ Business Leader of the year. †¢ The Group is ranked 16th in India’s first ever survey of ‘Great places to work in’, published in Business World magazine. The Group’s joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. †¢ The Group is ranked 20th in a study on the ‘Best Employers in India’, conducted by Hewitt Associates and Business Today. †¢ Hindalco receives the Asian CSR Award for its â€Å"Rural Poverty Alleviation Program†. LOCATION OF W.B.C.W IN WEST BENGAL [pic] Organizational environment West Bengal Cement Works has rail & road connectivity to meet inward & outward logistics requirements. The private railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant. The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road & rail. Organization Culture ⠝â€" Purpose: To produce the cement as per marketing requirement with minimum cost. ⠝â€" Objective: Zero breakdown, Good Housekeeping, building trust & support. ⠝â€" West Bengal Cement Works is having following facilities: âž ¢ Clinker unloading by wagon tippler (cap. 15 trips per hour) âž ¢ Fly ash bowers unloading system âž ¢ Cement mill with 1.0 million ton per annum capacity âž ¢ Cement dispatch facility by road & rail âž ¢ Clinker, Gypsum & fly ash receipt by rail & road respectively Land Details: o Factory:61.67 Acres o 16 flat residential complex:10202.4 Esq. o Assisted siding:2830 M. o Private assisted siding:2210 M. WHY DURGAPUR? West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. ⠝â€" RAW MATERIALS Clinker : Hirmi Cement Works Fly Ash : Bakreswar Thermal Power Station Durgapur Project Limited (DPL) Gypsum : Hindi Liver Chemicals, Haldia Slag : Durgapur Steel Plant (DPL) Bokaro Steel Plant POWER : GPL, DVC TRANSPORT : North Eastern Railway, National Highway-2 WATER : River Damodar MARKET : Local Growth of City development LAND : 62.92 acres of good land for Construction. CAPITAL : Huge number of Bank for getting easy Cash MANPOWER : Available amount of skilled and Unskilled Labors from local area DEMOCRACY : Good demographic structure is found Here CEMENT PROCESS GYPSUM from Yard Gypsum hopper Electronic weigh feeder SLAG from Yard Slag hopper FLUASH from Bin Supplied SCHENK For accurate quantity CLINKER from Silo Slag hopper to Mill SEPAX SEPARATION CEMENT PACKING PLANT PRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENT CLINKER : 70-74% FLYASH : 20-25% FLYASH : 3-4% PORTLAND SLAG CEMENT CLINKER : 50-54% SLAG : 40-42% GYPSUM : 3-5% Plant Layout [pic] A Partial View of West Bengal Cement Works [pic] [pic] ON [pic] [pic] ââ€" ¡ Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vital marketing tool. FEATURES: ââ€" ¡ Advertising is one of the methods of promotion mix. ââ€" ¡ It is a paid mass communication, not aiming at a specific individual. ââ€" ¡ It is salesmanship in writing or printed salesmanship. ââ€" ¡ It is undertaken to influence the buying behavior of the customers. ââ€" ¡ The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). `NATURE OF ADVERTISING ↠ Element of Marketing Mix ↠ Promotion Mix ↠ Mass Communication ↠ Massages ↠ Price of Advertising ↠ Sponsor ↠ Persuasive ↠ Element of Control ↠ Identifiable ↠ Target Group SCOPE OF ADVERTISING ↠ Effectiveness of Massages ↠ Appropriate Media ↠ Merchandise ↠ Advertising Functions ↠ Responsibility of Advertiser ↠ Fulfillment of Objectives ↠ Generates Various Activities ↠ Advertising as an Art & Science PRIMARY FUNCTIONS OF ADVERTISING: âž ¢ To increase sales âž ¢ Persuading dealers to stock âž ¢ Assisting dealers to stock âž ¢ Increase in per capita use âž ¢ Recognition for quality âž ¢ Protecting manufacturers’ interest âž ¢ To eliminate seasonal fluctuations âž ¢ Creation of demand SECONDARY FUNCTIONS OF ADVERTISING: âž ¢ Oral support to salesman âž ¢ To furnish correct information âž ¢ Ensures product improvement âž ¢ Sense of security âž ¢ Appointment of efficient employees †¢ The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand loyalty and so on. Advertising Objectives: ââ€" ª Simulating Demand : âÅ"“ The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. âÅ"“ The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. âÅ"“ The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the company’s product for several other purposes. ââ€" ª Increasing profits âÅ"“ Advertising does increase sale of the product. âÅ"“ Advertising will reduce various ‘marketing costs’ Specific objectives of Advertising: âÅ"“ It introduces new product to potential customers. âÅ"“ âÅ"“ It promotes the brand by repeat purchase leading to brand loyalty. âÅ"“ It increases the timing and number of uses. âÅ"“ It builds the product and company image. âÅ"“ It sets the trend by changing perception and behavior. âÅ"“ It aids sales promotion campaign. âÅ"“ It shoots up the sale and increases the market share. âÅ"“ It answers the competitive attacks. Reminder advertising: †¢ Reminding them where to buy it. †¢ Maintaining its top of mind awareness. ââ€" ª Information Advertising : âÅ"“ Informing the market about a new product âÅ"“ Suggesting new uses for a product. âÅ"“ Informing the market of a price change. âÅ"“ Explaining how the products work. âÅ"“ Describing the available services. âÅ"“ Correcting the false information’s. âÅ"“ Reducing consumers fears. âÅ"“ Building up a company’s image. ââ€" ª Persuasive advertising : âÅ"“ Building brand preference. âÅ"“ Encouraging switching to your brand. âÅ"“ Persuading customer to purchase now. âÅ"“ Persuading customer to receive a sales call. Advertising Goals: âÅ"“ To increases sales âÅ"“ To establish brand equity, and âÅ"“ To enter the target market. Behavioral goals: âÅ"“ Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. âÅ"“ Advertising goals in behavioral terms is analysis of the communication and decision process that will affect the desired buyer behavior. âÅ"“ Advertising could be aimed at any of these or a communication of these intervening variables. Communication Related goals: âÅ"“ Advertising is directed at a group of users of product called the target audience. âÅ"“ Attract attention âÅ"“ Secure interest. âÅ"“ Build desire for the product and finally âÅ"“ Obtain action. Approaches for setting Advertising Objectives: ââ€" ª AIDAS model âÅ"“ ‘A’ refers to Attention âÅ"“ ‘I’ refers to Interest âÅ"“ ‘D’ refers to Desire âÅ"“ ‘A’ refers to action; and âÅ"“ ‘S’ refers to Satisfaction ADVERTISING COPY ELEMENTS âž ¢ Headlines âž ¢ Subheading âž ¢ Body copy âž ¢ Captions âž ¢ Blurb or balloon âž ¢ Boxes and panels âž ¢ Slogan, Logo, Signature GUIDELINES FOR COPY WRITING âž ¢ Cash in on your personal experience âž ¢ Write from the heart âž ¢ Learn from the experience of others âž ¢ Study the product âž ¢ Study competitors’ advertisement âž ¢ Study testimonials from customers âž ¢ Solve the prospect’s problem âž ¢ Put your subconscious mind to work âž ¢ â€Å"Ring the changes† on a successful idea COLOUR ↠ Colors are often used to attract attention and to enhance memory value. ADVERTISING LAYOUT PROCESS [pic][pic] VARIOUS ADVERTISING MEDIA ââ€" ¡ PRINT MEDIA: âž ¢ Newspapers âž ¢ Magazines âž ¢ Journals ââ€" ¡ OUTDOOR MEDIA: âž ¢ Advertising Boards âž ¢ Vehicle advertising âž ¢ Electric displays âž ¢ Sky writing âž ¢ Sandwich men ââ€" ¡ DIRECT MAIL: âž ¢ Leaflets âž ¢ Sales letters âž ¢ Folders âž ¢ Booklets âž ¢ Catalogues âž ¢ Brouchers ââ€" ª BROADCASTING MEDIA: âž ¢ Radio âž ¢ T.V âž ¢ Film âž ¢ Web based advertising [pic] AN — OVERVIEW S ales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers. Need of sales promotion: ââ€" ª To secure attention towards new products. ââ€" ª To improve the market share of a company. ââ€" ª To avoid duplication of goods. ââ€" ª To create awareness among consumers about new brands. ââ€" ª To face competition in the market. ââ€" ª To create talking points for their sales force. SALES PROMOTION TOOLS ââ€" ª Contest ââ€" ª Premium offers ââ€" ª Mail – in free offers ââ€" ª Free gifts with goods ââ€" ª Picture cards ââ€" ª Gift coupons ââ€" ª Coupons ââ€" ª Cross coupons ââ€" ª Jumbo packs ââ€" ª Money – off offers ââ€" ª Sales letters SALES PROMOTION STRATEGY [pic] ADVERTISING & SALES PROMOTION STRATEGY TAKEN BY ULTRATECH CEMENT LIMITED ADITYA BIRLA GROUP — AT A GLANCE o The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India’s arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group’s founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at â€Å"Birla House† in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Aditya Vikram Birla: putting India on the world map |[pic] | | | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. [pic] Quality push: Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur. UltraTech Cement, as part of its ‘product plus’ services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality. ULTRATECH: BRAND POWER Excerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd. |[pic] | | | In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the company’s cement products. Signature line [pic] â€Å"The name UltraTech with the signature line, ‘The Engineer’s Choice’, admirably captures the premium nature of the brand and its salience.† According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement. Jaan Wahi Pehchaan Nayi [pic] K eeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line ‘Har Nirman Ki Jaan’ and ‘Is cement mein Jaan Hain’ had become household phrases. Observes Mr. Puranmalka: â€Å"We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Group’s reputation, it also provides an opportunity to build on the positioning platform of ‘expert’ and imagery signifying ‘progress’, ‘cutting edge technology’ and ‘modernity’. Strategy A lthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka: â€Å"Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to explore the possibility of associating with this sport. CHAK – DE STRATEGY [pic] I ndia, the world’s largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting women’s hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian women’s hockey team. UltraTech branding was all over, throughout the movie. ‘It was a big gamble we took,†Ã‚  says Mr. Puranmalka. â€Å"Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the women’s hockey title in reality and our cricket team winning the inaugural 20-20 World Cup.† BRANDED CHANNELS S urging ahead of competition, the cement business brought in a new concept in cement marketing — UltraTech Building Solutions, a one-stop shop for all construction needs. â€Å"This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today,† says Mr. Puranmalka. â€Å"Advocating our Plan, Build and Support† philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. B asically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country. Measuring Effectiveness â€Å"O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr.  Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steeri ng ahead of competition.† Rajasthan Royals ropes in UltraTech as team sponsor: ⠝â€" Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchise’s sponsor roster stands at eight. ⠝â€" Rajasthan Royals CMO Raghu Iyer, â€Å"All deals are intended to be long-term. Our earlier team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably.† ⠝â€" UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. ⠝â€" As had been reported earlier by Indiantelevision.com, TCS is the franchisee’s technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years. The Television Plan: âž ¢ The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic  partnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. âž ¢ In India the franchise’s partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. âž ¢ Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPL’s inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success. [pic] The prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED. The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire. The following step by step analysis is a proportionate mix of good high quality and dire views. 1. How ‘advertising’ is effective to increase the sales volume? Always: – 65% To great extent: – 25% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: As there is no magic for success and to increase sales volume and profit, Advertising is the only key. 2. How ‘advertising’ is effective to stimulate demand for the product? Always: – 60% To great extent: – 25% To some extent: – 15% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Without advertising its’ very complex to stimulate demand for product. 3. DO you feel that ‘Advertising’ will reduce various ‘marketing costs’? Always: – 55% To great extent: – 35% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is so effective to reduce various marketing costs. 4. Do you feel that ‘Advertising’ increases repeat purchasing? Always: – 70% To great extent: – 20% To some extent: – 5% To very little extent: – 5% Not at all: – 0.0 [pic] Remark: Maximum no. of customer accepts that advertising increase repeat purchasing. 5. Do you feel that ‘Advertising’ informing the market about a new product? Always: – 85% To great extent: – 10% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is highly effective to inform the market about new product. 6. Is ‘Advertising’ act as building up a company’s image? Always: – 68% To great extent: – 23% To some extent: – 5% To very little extent: – 4% Not at all: – 0.0 [pic] Remark: Advertising is a successive method to build up company’s image. 7. How ‘Advertising’ is helpful method for market positioning? Always: – 52% To great extent: – 25% To some extent: – 10% To very little extent: – 7% Not at all: – 6% [pic] Remark: Advertising is quite impressive method for market positioning. 8. How ‘Sales Promotion’ effectual to improve the market share of a company? Always: – 55% To great extent: – 20% To some extent: – 15% To very little extent: – 10% Not at all: – 0.0 [pic] Remark: Sales promotion is effective policy to improve the market share of a company according to people. 9. How ‘sales promotion’ work to face competition in the market? Always: – 70% To great extent: – 20% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion used as effective tool to face competition in the market. 10. Do you feel that ‘Sales Promotion’ should attract the attention of the target audience? Always: – 75% To great extent: – 20% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion should attract the attention of the target audience to purchase particular product. ADVERTISING EFFECTIVENESS Most advertiser try to measure the communication effect of an AD – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the AD’S sales effect. ââ€" ª The consumer feedback method asks consumers questions such as these: 1) What is the main message you get from this AD? 2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD & what works poorly? 4) How does the AD make you feel? 5) Where is the best place to reach you with this message? ââ€" ª Portfolio tests ask consumers to view or listen to a portfolio of advertisements. Recall level indicates an ad’s ability to stand out and to have its message understood and remembered. ââ€" ª Laboratory tests use equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration – to an ad. SALES EFFECT RESEARCH What sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertising’s effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image – building advertising. Companies are generally interested in finding out whether they are overspending on advertising. Researchers try to measure the sales impact through analyzing historical or experimental data. [pic] SALES PROMOTION EFFECTIVENESS [pic] O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr. Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.† [pic] The improvement in sales & profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. ↠ The structure of a persuasive message can influence the effectiveness of advertising. ↠ Customers influenced by message appeals like comparative, fear and humor appeals. ↠ The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. ↠ Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. ↠ Sales promotion schemes lead to increase of sales. [pic] ↠ It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as: âž ¢ Advertising message should be meaningful. âž ¢ Avoid unethical advertisings. âž ¢ Reduce use of women as sex objects in Ads. âž ¢ Banned on alcohol & tobacco ad. âž ¢ Reduce using of false claims & info. âž ¢ Careful about social values & consumer rights. ↠ These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals. [pic] †¢ PHILIP KOTLER, Marketing Management †¢ Monthly Magazine issued by company †¢ Mr.B.Devamaindhan, Advertising management and Sales promotion †¢ Web based information CONCLUSION †¢ Design good layout and message of advertising to make it effective. †¢ Organize sales promotion programs to increase sales volume and repeat purchase. †¢ Care about ethical issues and social values. †¢ Provide quality service to the customers. †¢ Use reliable schemes to promote consumers. A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED Cash Flow statement of UltraTech Cement Limited |Profit before tax |1,361.46 |1,507.01 |1,166.19 |285.59 |43.24 | |Net cash flow-operating activity|1,457.57 |1,375.26 |1,113.09 |551.63 |337.42 | |Net cash used in investing |-1,645.43 |-1,441.79 |-1,046.25 |-357.24 |-87.18 | |activity | | | | | | |Net cash used in fin. Activity |191.66 |77.63 |-38.84 |-191.02 |-235.81 | |Net inc/dec in cash and |3.80 |11.10 |27.99 |3.37 |14.43 | |equivalent | | | | | | |Cash and equivalent begin of |100.69 |89.59 |61.60 |58.23 |41.83 | |year | | | | | | |Cash and equivalent end of year |104.49, |100.69, |89.59, |61.60 |56.6 | Dividend Sheet of UltraTech Cement YEARMONTH DIVIDEND (%) |2009 |Apr | | | | |50 | |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 | Annual results in brief – UltraTech Cement Limited |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Sales |6,436.96 |5,509.22 |4,910.83 |3,299.45 | | | | | | | |2,681.05 | |Operating profit |1,760.29 |1,720.06 |1,417.81 |554.26 |272.81 | |Interest |125.51 |75.67 |86.83 |89.64 | | | | | | | |106.88 | |Gross profit |1,684.46 |1,744.24 |1,392.44 |501.62, | | | | | | | |188.18 | |EPS (Rs) |78.48 |80.94 |62.84 |18.46 |0.23 | Profit loss account |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Income | | | | | | |Operating income |6,385.50 |5,512.43 |4,909.05 |3,299.45 |2,681.05 | |Expenses | | | | | | |Material consumed |1,193.97 |1,008.92 |902.06 |733.72 |609.13 | |Manufacturing expenses   |1,805.56 |1,314.78 |1,194.54 |958.30 |839.40 | |Personnel expenses |216.76 |171.55 |117.22 |92.26 |72.96 | |Selling expenses |1,256.46 |1,143.02 |1,137.66 |843.99 |650.98 | |Administrative expenses |177.93 |160.03 |133.93 |109.57 |137.36 | |Expenses capitalized |-8.38 |-13.37 |- |- |- | |Cost of sales |4,642.30 |3,784.93 |3,485.41 |2,737.84 |2,309.83 | |Operating profit |1,743.20 |1,727.50 |1,423.64 |561.61 |371.22 | |Other recurring income |99.29 |87.31 |57.65 |23.11 |21.70 | |Adjusted PBDIT |1,842.49 |1,814.81 |1,481.29 |584.72 |392.92 | |Financial expenses |134.09 |81.93 |92.61 |96.99 |128.05 | |Depreciation   |323.00 |237.23 |226.25 |216.03 |221.78 | |Other write offs |- |- |- |- |- | |Adj usted PBT |1,385.40 |1,495.65 |1,162.43 |271.70 |43.09 | |Tax charges |384.44 |499.40 |383.91 |55.83 |-36.45 | |Adjusted PAT |1,000.96 |996.25 |778.52 |215.87 |79.54 | |Non recurring items |-23.94 |11.36 |3.76 |1.48 |-77.24 | |Other non cash adjustments |- |- |- |12.41 |0.55 | |Reported net profit |977.02 |1,007.61 |782.28 |229.76 |2.85 | |Earning before appropriation |2,575.14 |1,782.77 |962.85 |239.87 |20.77 | |Equity dividend |62.24 |62.24 |49.79 |21.79 |9.33 | |Preference dividend |- |- |- |- |- | |Dividend tax |10.58 |10.58 |6.98 |3.06 |1.33 | |Retained earnings |2,502.32 |1,709.95 |906.08 |215.02 |10.11 | SUBSTANCE: Observing this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05’ and it increased 1496.28 in Mar 09’. We find a steady growth of UltraTech cement limited in six year. Company’s dividend jump 5 – 50 in six year only (2004 – 2009). Net profit was 2.85 in Mar 05’ and 977.02 in Mar 09’. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 – 05). Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities. [pic][pic][pic][pic][pic] ———————– PCS SILO1 PCS SILO2 BALL MILL Step 1 THUMBNAIL SKETCHES STEP 2 ROUGH STEP 3 COMPREHENSIVE STEP 4 PASTE UP OR MECHANICAL DEFINING THE SALES PROMOTION TARGET SETTING SALES PROMOTION OBJECTIVES SETTING THE SALESPROMOTION BUDGET DEVELOPING THE SALES PROMOTION STRATEGY SELECTING TYPE OF SALES PROMOTION COORDINATING THE PLAN EVALUATING SALES PROMOTION EFFECTIVENESS SHARE OF MARKET SHARE OF MIND AND HEART SHARE OF VOICE SHARE OF EXPENDITURES

A clean well-lighted Place

Hemingway's short story Clean and Bright Places was held late at the cafe. The two waiters are watching their last prolonged customers, an old man who is now drunk. Impersonation of the young waiter and understanding of the old waiter to the old man met the theme of the story. From his terrible facts. For the elderly and the elderly people, the clean and bright cafe is very escape. Clean and bright place Ernest Hemingway 's clean and bright place emphasizes the difference between the two, looking at the age from the perspective of an experienced experienced person, with the help of the old man. A story took place at a cafe one evening. The cafe is clean, comfortable and bright, giving the atmosphere some comfort. Sitting at the cafe is a lonely old man in arsearse, monks can feel the difference at night, but the young waiter believes that people are in the cafe and lay their lives. There is a tragic, little older waiter, and it seems to understand this place, the cafe and it is very comfortable. At Ernest Hemingway 's short story Clean, Bright Place, I sit in a cafe till the sad old man closes. This cafe is a clean and bright place. The young waiter did not understand such nonsense, but older waiters knew the old man very well. Regardless of age, finding suicide impulses, existentialism, clean and bright places will have some important things to calm your bones and let them breathe. I need to get this out and saying that going somewhere is not a silly suggestive proposal in mere self-help and free-lance best practice articles (as Neil Young said) It was dark and began to say much. There is a deeper reason for us to go out and connect with humans when we feel that we are really in trouble. Symbolism in a clear and bright place can be defined as a non-superficial representation of ideas and beliefs beyond seeing. A serious Hemingway's clean and bright place conveys the theme of nihilism using symbolism. Nihilism is an incredible philosophy in paradise. It does no t discuss supernatural reasons or explain the world today. Three symbols found in Hemingway's short story, soldiers' shadows, cafes and leaves clearly show the theme of this imaginary theme. A Clean Well-Lighted Place Clean and bright place Today, in the class, I talked about John Updike's plot of A P. I always thought that the plot was the order of events, but after our reading mission I noticed that there were more things. I never thought about finding a plot with something like a pattern. I do not agree with the hero's main character (something like the intention of Updike), so my reaction to A P is mixed. While reading the story, I think that the girl who entered the store was attracting attention. Emphasizing the difference between the two, with the help of the elderly, from the viewpoint of inexperience of age and experienced, Clean clean place Bright place Ernest Hemingway, a bright place. The story took place at a cafe one evening. The cafe is clean, comfortable and bright, giving the atmosphere some comfort. Hearing impaired people can feel different in the cafe at night, but with a young waiter, sitting at a cafe with deaf dumb, loneliness, older man, I will be in a cafe where people w ill be his life Sadly, there is a little old waiter and seems to understand this place, the cafe, very comforting. Until it is closed Ernest Hemingway's short story is clean, bright place, a sad old man sat on a cafe. This cafe is a clean and bright place. The young waiter did not understand such nonsense, but the old waiter knew the old man well. But, find a beautiful, bright place on the face of age, suicide impulses and existentialism, your tired bones are calm, let's hear about rest time, there will be some important things. I am not a funny proposal, but in many cases, self-help and free-lance best practice articles begin with surface darkness, heavy, this goes going somewhere (as Neil Young said) We pointed out that we need it. If we feel that we are really in trouble, we have a deep reason to go outside and connect with humans. Symbolism symbolism in a clear and bright place can be defined as a non-representational representation of ideas and beliefs other than seeing. A seri ous Hemingway 's clean and bright place uses symbolism that helps convey the theme of nihilism, a philosophy that Paradise can not believe. It does not explain supernatural reasons and the world today. Three symbols found in the short stories of Hemingway: soldiers, cafes, shadows of leaves clearly show the theme of this imaginary theme.

SOCIAL PSYCHOLOGY Research Proposal Example | Topics and Well Written Essays - 1500 words

SOCIAL PSYCHOLOGY - Research Proposal Example Hence, they were exposed to both the fear generated by the film on smoking, as well as provided with the tools to begin to tackle those fears. i.e, smoking cessation tips. This study found that the desired action was increased in the third category of participants. In the first instance, where the participants were only shown the film about the dangers of smoking, high levels of fear were aroused, but this did not produce the desired effect, on the contrary, participants increased their smoking after being exposed only to the film. This was explained on the basis of the denial hypothesis, whereby when participants who are already high anxiety persons are exposed to more fear generation through the vehicle of the film, the net effect of such fear generation is psychological denial wherein they refuse to believe that the threat could actually apply to them. As a result, this does not produce any reduction in fear at all. Similarly, those who were exposed to only the tips on how to stop smoking did not demonstrate the desired effect either, because in this instance, the levels of fear were not adequate enough to spur the participant into action. Since the dangers of smoking were not impressed upon these participants and fear was not sparked off in them, they did not fully realize the dangers of smoking. As a result, after the study was conducted, these participants also demonstrated higher levels of smoking. Hence, this tactic was also not successful in achieving the desired objective, i.e, reduction in smoking levels of the participants. This study demonstrated that neither very high levels of fear nor very low levels of fear can successfully achieve the desired objective. Rather it is moderately high levels of fear which are truly effective. As pointed out by the authors in this study, it is the highly threatening messages that generate higher

New constitution Assignment Example | Topics and Well Written Essays - 1000 words

New constitution - Assignment Example Participation by right One criterion that is considered to be important in constitution making is participating in the whole process. This is seen as being legitimate. Public participation in the process of constitution making makes it desirable. Allowing the public to participate in the process of enacting a new constitution creates a stronger ground on which to stand. Logically we can state that the right to participate in the process of constitution making is derived from the meaning which is generally termed as democratic participation. In the Human Rights Declaration made by the United Nations (1948, Article 21) and especially in reference to article 25 states that there is a right to participate in voting, affairs of the public and a right to the access of public service. One of the reasons that constitution making is important is because it is mostly about the distribution of power. Public participation that can be considered to be genuine includes allowing the people freedom of speech and assembly, social inclusion and personal security. When the channels of communication are good and enhanced between every level of the society, a strong civil society and civic education then the process of constitution making is facilitated at a higher level (Lerner, 2011). ... In this type of government the powers of authority are limited, written and the law restricts it so as to offer protection to the citizenry. To oversee this accomplishment there has to be a federal system in which there is division of power between the state government and the federal government. Thus power is not wielded by one fraction, for example the constitution might give the federal government the power to make laws, tax people to raise money and to control an army while the rest of the powers are given to individual states. Through the constitution the government gets to be separated into branches: the judicial, legislative and executive branches. The jobs of each branch vary from one to the other. The executive branch is headed by the president. His /her work is to be the commander in chief of the armed forces, enforce laws and to conduct foreign affairs. The Judicial branch has the job and mandate to make sure the constitution is upheld and the laws followed to the latter ( Lerner, 2011). Checks and balances This idea of checks and balances is credited to Montesquieu and it helps the branches of government to cooperate, offer protection to minority from the majority and limit one branch of the government from becoming extremely powerful. This system enables the branches of the government to limit or check each other so that sharing of power is kept at a balanced level. The president’s veto power can be used as a good example in this setting. The president can veto a bill and in the process limit the power of congress, but on the other hand the legislative branch of the government can overturn this veto by having a two-thirds majority in both of the house and hence the balance is maintained. The legislative

Leadership theories in a changing context Essay - 1

Leadership theories in a changing context - Essay Example Dorfman’s statement, ‘If we think of leadership research as flowing as a stream, it flows in a meandering, intertwining and constantly shifting manner’, creates the perfect example of how leadership works and in particular the hybrid nature of leadership styles which borrow from each other. I am a finance manager for a veterinary university in which I have to supervise and delegate to three or four staff. I also work with other veterinarians and hospital staff at another three animal hospital sites. Dealing with this large and diverse of a workforce in the healthcare system, it was imperative that I already have developed and used my existing leadership skills. â€Å"Leadership cannot exist without followership† (Conger 1990). This helps highlight the relationship that is shared between both leader and follower. We work together as a collective and without the followers; there is no need to lead. It is also important to distinguish between the two different types of leaders: the maximum man and the minimum man. The maximum man is the charismatic leader who inspires change and the minimum man is a manager interested in maintaining the status quo (Conger & Kanungo 1998). There are two leadership styles in particular that I utilize on a daily basis: transformationa l leadership and transactional leadership. Transformational leadership is a leadership style in which the leader works on transforming the individual by helping develop them. According to Sendjaya and Sarros (2002), transformational leadership can be described that, â€Å"it raises the level of human conduct and ethical aspiration of both leader and led†. This means that transformational leadership transcends to effect both the leader and the follower. It transcends the work environment to influence moral and personality development. In particular this comes into play when I teach a new topic or skill to those following me. It requires both patience as well as effective communication skills.