Analysis of Two Advertisements Essay - 773 Words

Analysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly reinforces the held views through the content of the text and captures the interest of the audiences through an eye-catching picture. When the reader first looks at the advertisement, it makes him or her feel how cool and†¦show more content†¦Target audiences for Ciudadela, Menorca are intended to be open-minded people with a sense of adventure who enjoy traveling to place filled with adventure. People who are interested in rope climbing, whether they are professionals or beginners, this place has lessons for climbing fans. This place is filled with beaches. Therefore people who like tanning and sun-bathing will love it. Neither of the advertisements contain anything in particular which may interest a child or teenager, the target audiences are mostly focused on young adults and adults. As both the holidays are on cruise, this really intends to attract people who are eager to spend their capital openly. People who like to collect souveniors from different places are also targeted. Both the advertisements contain an interesting form of language. The text contains many positive descriptive words that sound wonderful. For example for Menorca, in the highlights it tells us that it took 50 years to build this cathedral. This tells us how magnificent that cathedral will be to look at. The advertisements also contain alliterations. For example for Italy, snap up something in silver, or lap up some luscious local wines. Alliteration makes the advertisement more catchy and memorable. Commands such as, then go do it now also existsShow MoreRelatedEssay on Analysis of Two Advertisements753 Words   |  4 PagesI will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisemen t; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through theRead MoreAn Analysis of Two Advertisements Essay2548 Words   |  11 PagesAn Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing New Synergie lift by Garnier. The second is promoting the product Total turnaround by Clinique. 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“Fools Tell All They Know” or The Wisdom of Feste in Shakespeare’s Twelfth Night Free Essays

Almost all of Shakespeare’s plays have a clown character. Clowns were popular and amusing, and were simple characters that the lower class audience members could relate to, amidst all the royal people plays were populated with. But the clowns in Shakespeare’s plays served a dual purpose. We will write a custom essay sample on â€Å"Fools Tell All They Know† or The Wisdom of Feste in Shakespeare’s Twelfth Night or any similar topic only for you Order Now Not only were they sources of comedy, but also sources of truth. Wisdom and advice are imparted through the lines of these figures of fun. The clowns reflected the true nature or intentions of the other, more â€Å"noble characters. They also foreshadow coming events. One of the most striking examples of this type of clown is the character of Feste in Twelfth Night. Feste dispenses advice and exposes truths to most of the major characters of the play. Though he is only a fool, he seems to be the only character in the play that truly has his wits about him. Feste mirrors each of the main characters, revealing facets of their respective dispositions. He often shares knowledge about other characters of which they were not aware. For example, Feste is most closely related to Olivia. She is his patron and calls upon him to amuse her. But Feste does not entertain in the standard way of a clown. He realizes that Olivia is not in control of her emotions when it comes to love, and that she lacks control over her subordinates. He says, in an aside, â€Å"Wit, an’t be thy will, put me into good fooling! Those wits that think they have thee do very oft prove fools And I that am sure I lack thee may pass for a wise man. For what say Quinapalus? -‘Better a witty fool than a foolish wit.†Ã¢â‚¬â„¢ (1.5.29-31) Feste knows what is going on with Olivia’s predicament with Orsino, but still plays the fool. He expresses his feelings of apprehension for Olivia and her supposed wisdom. Feste thinks Olivia’s actions are silly, and is not afraid to tell her so in indirect ways. When Olivia gets tired of Feste’s obscure advice, she tells her attendants to take away the fool, and Feste returns, â€Å"The lady bade take the fool away, therefore I say again/take her away . . . I wear not motley in my brain/good madonna give me leave to prove you a fool† (1.5.45-6, 49-51). He continues by asking Olivia why she mourns for the loss of her brother. If she believes his souls to be in heaven, as she does, then there is no reason for sorrow. Feste uses a sort of quirky pragmatism to try and show Olivia how silly she is being, but is does not work, because Olivia refuses to think of his advice as anything but the ramblings of a fool. Though Feste does seem, in some ways, to be very educated no one takes his suggestions seriously. Feste is the only character in the play that crosses into every world. He is privy to the secrets of Countess Olivia, he sings to and foretells the fate of Orsino, he guides Viola and Sebastian, Feste also ventures into the tavern world of Sir Toby, Sir Andrew, Fabian and Maria. Olivia bids him to enter this world by asking him to look after her kinsman, Sir Toby, who is a â€Å"drowned man,† that is to say, drowned with drink. Feste takes a lighter view of Sir Toby stat of mind by saying he is mad with drink claiming, â€Å"He is but mad yet, Madonna, and the fool shall look to the madman. In the context of the play, Sir Toby plays more the part of the classic fool than Feste. He is merely a comic figure with no more depth to him than that of the stock drunkard. Feste is the genius of the play, but is not noble, and so does not really fit in anywhere. Sir Toby and Sir Andrew treat Feste as both a friend and a servant, paying him to sing, but requesting his company and help i n their practical jokes. Feste reveals his foreknowledge about events to come in his song to Sir Toby, O mistress mine, where are you roaming? O stay and hear, your true love’s coming That can sing both high and low Trip no further pretty sweeting Journey’s end in Lover’s meeting Every wise man’s son doth know.† (2.3.36-40) Feste reveals to these two drunkards the plot of the entire play. Of course, they do not understand and simply praise Feste’s singing ability, but, nevertheless, he has revealed his wisdom and knowledge about the other characters. Later in the play, they request that Feste dress up as a wise man to fool Malvolio into thinking he has lost his wits. Feste humbly obliges and does so, playing the part willingly and well. Shakespeare’s characters love to disguise themselves; this theme is often important to the plot of his comedies, but in this case, the disguise takes an ironic turn. Feste, in dressing up as a wise man, reveals his true nature instead of concealing it. Though this scene is meant to be played for bald comedic value, the audience gets a glimpse of the true nature of the clown. Truly, though, Feste does not seem very interested in the torment of Malvolio, and ultimately provides him with means to resolve his unfair predicament. â€Å"Look then to be well edif ied when the fool delivers the madman,† Feste says as he reads the letter that leads to Malvolio’s release from captivity. Feste is also aware of the fate that will befall Orsino. He is welcome3d to the music-loving court at Orsino’s home, perhaps because he belongs to Olivia, and in this way, at least, Orsino can feel he has some sort of relationship with her. Feste quickly sees through Orsino’s melancholy and wishes, Now the melancholy god protect thee, and the tailor make thy doublet of changeable taffeta, for thy mind is a very opal. I would have men of such constancy put to sea, that their business might be everything, and their intent everywhere, for that’s it that always makes a good voyage of nothing.† (2.4.72-6) Feste knows exactly what Orsino is feeling, how his relationship with Olivia is shaping up, and what his final result will be. Orsino is fickle and shallow and Feste knows it. When Orsino and Feste meet again later in the play, Feste is resentful of his patronage, wishing â€Å"the worse for his friends,† then calling Orsino his friend (5.1.10,22). Clearly, like the audience, Feste does not care for the Duke Orsino. Feste reveals his wisdom most clearly in his conversations with Viola. Though he refers to her as â€Å"sir,† he does so in a sarcastic way, as if he knows her secret. Viola also forces Feste to consider his own circumstances, and he meditates, â€Å"A sentence is but a chev’ril glove to a good wit-how quickly the wrong side may be turned outward,† and Viola counters with, â€Å"Nay, that’s certain. They that dally nicely with words may quickly make them wanton,† (3.1.10-14). Since Feste is an actor, Shakespeare is playing with the meaning of these lines in one of his favorite ways, by reminding the audience they are watching a play. These two are certainly the most charming characters of the play and their dialogue reveals as much. Both know a little about the other’s true nature, and are not afraid to share their knowledge with each other. Feste prefers Viola (as Cesario) to Orsino as a suitor for his mistress, and so tries to help win her, and mistakenly, Sebastian, to Olivia’s favor. Feste seems to grow tired of his fool’s role in the play. By Act three he declares, â€Å"Words are grown so false, I am lost to make reason with them,† (3.1.22-3). He has an air of resignation in his lines towards the end of the play, ultimately leading up to his final epilogue. This song chronicles his life, in a melancholy way, ending with, † But that’s all one, our play is done/ And we’ll strive to please you every day.† Feste’s final words are riddled with melancholy; he is doomed to always play the fool, to never be free of the constraints of the play. As a fool, Feste has all the necessary qualities: singing, impersonation, joke-telling. But, as a character, he is much more than a jester. He is the key to Twelfth Night. He gives the play depth and substance that other comedies do not contain. He weaves all the worlds of the play together with witty words and melancholy ballads. Feste is the binding element in an otherwise contrived and ordinary play. How to cite â€Å"Fools Tell All They Know† or The Wisdom of Feste in Shakespeare’s Twelfth Night, Papers

Iroquois Kinship free essay sample

For example, you may love your best friend and treat them with respect but would you respect your best friend more than you respect your own mother? This provides us with an insight of what a kinship system is, and in this paper Im going to discuss the kinship system of the Iroquois Indians in comparison to my own kinship system. The Iroquois Indians is a horticultural society located in the Northeast region of the North America. They live in long houses because they have very large extended families. Iroquois are a nun-lineal descent group. This means that they trace their lineage or ancestry through only one sex. Knows ; Laird, 2010) Unlike most societies, the Iroquois trace their descent through the woman, which makes them a matrilineal society. In their society there are rules in regard to marriage. Iroquois are required to marry outside of their lineage as well as outside of their clans. We will write a custom essay sample on Iroquois Kinship or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are not allowed to marry family members who are too closely related such as sibling or parents or even parallel cousins. However, they are allowed to marry cross-cousins and in act, the marriage of cross-cousins is encouraged to maintain wealth as well as family alliances.When Iroquois people marry, post marriage the husband moves in with the wife and her family. Divorce is also fairly simple in Iroquois society, if a woman no longer wants to be with her husband all she has to do is leave his belongings on the steps as he comes home. Upon the man finding them, he realizes he is no longer wanted and returns home to his own village. The examples that provided on Iroquois lineage, marriage, and divorce play a significant role in the way the people of this society behave. From these examples it is quite apparent that the women of Iroquois societies are highly valued.Women in Iroquois societies are equally or are more likely considered to be more important than the men. This is because the women are the primary food providers. Women are the ones who plant, weed and harvest the crops (Knows ; Laird, 2010) . This belief Of breadwinner is found in both horticultural and foraging societies. Both societies believe the more amount of food a person can contribute the more valuable they are to the community. My own kinship system is in many ways different from that of the Iroquois.One way that it is similar is that I have a very large extended family and we are very close. We also have rules of marriage, in regards to not marrying anyone related to us. However, unlike the Iroquois we do not marry cross- cousins; we consider that to be incest. We differentiate from the Iroquois because our lineage is traced through bilateral descent. This means that our descent is traced through both parents rather than just one. When two people decide to marry in our society, they would normally both move out of their parents homes and get an apartment or house together.